BUILDING TRUST IN THE B2B MARKETING LANDSCAPE: THE SLACK STUDY AND ITS EFFECTS FOR TECH STARTUPSB2B MARKETING LESSONS WITH MARK DONNIGAN

The power of critical advertising and marketing in technology start-ups can not be overemphasized. Take, as an example, the incredible journey of Slack, a popular office communication unicorn that improved its marketing narrative to get into the enterprise software market.Throughout its early days, Slack encountered substantial difficulties in deve